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Universal city movie theatre9/17/2023 ![]() So, in total, Universal and AMC each believe this will expand the market and benefit us all.”Īron’s positive words towards Universal are a far cry from where things stood between the two corporations in April, after Universal found some success with its premium VOD rental offering of Trolls World Tour-which was shifted to an at-home release on account of the coronavirus pandemic. ![]() AMC will also share in these new revenue streams that will come to the movie ecosystem from premium video on demand. This multi-year agreement preserves exclusivity for theatrical viewing for at least the first three weekends of a film’s release, during which time a considerable majority of a movie’s theatrical box office revenue typically is generated. Said Aron in a significantly longer statement of his own, “AMC enthusiastically embraces this new industry model both because we are participating in the entirety of the economics of the new structure, and because premium video on demand creates the added potential for increased movie studio profitability, which should in turn lead to the green-lighting of more theatrical movies.
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